Detached Houses and Roofs Market Study
A Japanese roofing manufacturer specializing in metal insulated roofs engaged The Business Research Company to explore expansion into the Indonesian market, with a focus on detached housing.
The client's objectives were to:
• Analyze the detached housing market, including new builds and renovations
• Understand housing stock characteristics, segmentation by price and floor area
• Estimate housing starts, average unit prices, total floor areas, and market value
• Assess the roofing materials market by volume and value
• Examine the competitive landscape, identifying key roofing material manufacturers by type and volume
Detached Housing Market Overview:
• New construction & renovation market sizing
• Floor space trends and housing segmentation
• Regional housing patterns and demand mapping
Roofing Market Breakdown:
• Market sizing by material
• Key roofing materials used in detached houses
• Price bands and material suitability for climate and construction type
Competitive Landscape:
• Top roofing manufacturers’ market share
Secondary Research:
• National construction stats, property databases, real estate market reports, local housing studies
Primary Research:
• Interviews with Indonesian contractors, developers, housing consultants, and roofing suppliers
Competitive Benchmarking:
• Identifying key players’ distribution presence, volume share, and product positioning
• Provided ground-level visibility into the Indonesian detached housing ecosystem.
• Helped the client identify target regions and price bands with high demand for insulated metal roofing